BAWAG needed an engaging tablet complement for the launch of its '0% Finanzierung' leasing campaign. The idea of a 'driving' interface was a natural fit, giving users the chance to play at turning the wheel and pressing the gas pedal of the virtual car in preparation for getting a leasing deal on a car of their own. Video, a sweepstakes game and feedback-form elements were also incorporated to strengthen the message and make contact with the bank easy and immediate. 

The technical development was on a platform of  HTML5 / CSS3 / Javascript.  The movement of the car was steered through the iPad's native Gyroscope and Accelerometer, with the addition of an custom physics engine to simulate the car's disappearance in the portrait version.